The team
HeyServo is a UAE-based startup, launched in 2026, building AI CX OS: the AI customer experience operating system that answers every customer on WhatsApp, Instagram, phone, web chat, SMS and email, in English and Arabic, and books directly into the systems a business already runs. Built for hospitality and for aesthetics and dental clinics first.
Founder & CEO
Founder & Chief Executive Officer, HeyServo
Anjum has spent more than two decades in the technology industry, and he earned the whole arc of it: developer, team lead, head of software development, CTO, COO, and then CEO. A technology and AI solutions expert, he has led teams that shipped engineering, product and AI work for clients across the region and beyond.
HeyServo is the product of that experience. After years of watching UAE businesses lose customers in unanswered calls, unread WhatsApp messages and midnight Instagram inquiries, he built the operating system that answers all of it: every channel, both languages, with the business's own team always in control. His work has been recognized with the Outstanding Leadership Award at the Internet 2.0 Conference in Dubai.
How we are built
HeyServo runs as a focused product team, not a large organization. A small group of senior people owns each function end to end, so decisions are fast and the product ships weekly.
The platform itself: channel intake, the connector layer into PMS, diary and CRM systems, voice on real +971 numbers, and the console teams use every day. Built for reliability first, because a missed message is the one failure this product cannot have.
The layer that decides what the OS may say and do: grounding every answer in the client's own knowledge, native Arabic and dialect handling, escalation rules, and the review loop that inspects real conversations and tightens the system every week.
Where the industry playbooks come from: how a hotel quotes a rate with UAE fees, how a clinic books a consult from an Instagram DM. Product turns real front-desk behavior into modules, and decides what ships next based on what operators actually ask for.
The people who take a client from first meeting to live in two to three weeks: indexing knowledge, writing the rules with the client's team, running shadow mode, and staying on the account as the numbers come in.
Every word the OS sends is written, not generated at random: bilingual writers and designers shape the personas, the Arabic register per dialect, and the interfaces on both sides of the conversation.
Working directly with UAE hotel groups, clinics and the partners around them. Small on purpose: the founder is still in the room for every rollout.
The fastest way to understand HeyServo is to see it answer, book and hand over live, on your own use case, in English or Arabic.